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the “clearly focused
on their client’s growth”

nyc branding firm
the “the idea of ROI isn’t
an afterthought”
branding firm
the “best decision we
made last year”
branding firm
the “they understand
our clients better than
we do”
nyc branding firm

We drive strategic growth by leveraging our expertise in brand development, sales enablement and go-to-market execution.

Sustena Group fundamentally believes that aligning these essential functions is the key to strategic growth. Our multi-disciplinary methodology enables business services, healthcare and technology organizations to address the challenges currently derailing growth in order to reach new levels of success.

Name That Snack

What Can Potato Chips Teach Us About Brand, Naming, and Brand Equity?

Combining Three Market Leaders into One Category Killer

Allbridge Case Study

Building a Transformative Machine Learning Brand

Infinia ML Case Study

The Power of Naming

Your corporate and product names are strategic business assets and should be treated accordingly

Pitfalls of Branding an Acronym

Why famous acronym brand names are the exception to the rule

Rebranding an Expert Application and Device Support Provider

Vitalyst Case Study

Building a Financial Services Risk and Regulatory Compliance Brand

Fortent Case Study

Creating an Industry Pioneer and Market Leader in HR Outsourcing

Exult Case Study

Infinia ML is transforming Fortune 500 companies using advanced machine learning to reduce costs, increase efficiency, and uncover new breakthroughs.

Read about their new brand.

M&A can transform a company, but one often overlooked piece is considering how the brands come together. Read our guide to branding and M&A:

Branding in M&A

How do Brand, Sales, and your Go-to-Market approach impact your business? How can your business benefit by improving these areas and what do you risk if you don’t?

8 Keys to GTM Success.

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