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Creating and Managing Memorable Brands

At Sustena Group, we believe in the life of the brand. A company’s brand unifies and aligns the way that the internal strengths meet external expectations. Therefore, brands are more than a name or a logo — they aren’t something one can simply attach to an existing business. Rather, brands–the heart of all businesses–are something that are shaped and nurtured over time. The Entrepreneur article linked below is a nice supplement to Sustena Director’s (Stephen Strigel) article “Branding 101 – What is a Brand?” After reading both articles, ask yourself, “Am I properly managing my brand to tell my story?”

Entrepreneur Article: 4 Critical Steps for Building a Memorable Brand

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