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Sustena Awarded Two Transform Awards 2023

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Brand Architecture: Choosing the Best Model to Boost Business

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Sustena at SBI Studio
Oct 22 2023
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10 Signs That it’s Time for a Rebrand

Pay attention to these tell-tale symptoms. If your company is experiencing any of the following challenges, it might be time for an update.

This could be a sign your company needs to work on its brand story and messaging. Employees might communicate what they know but not the full breadth of your c…

Ryan Paul
Sep 18 2023
Oct 28 2022
Awards

Sustena Receives 2022 Transform Award

We’re pleased to announce that Sustena, a Pariveda company, has received a 2022 Transform Award for the brand work developed for Xactus. Sustena won Bronze in …

Oct 03 2022
Awards

Sustena Receives Three 2022 Summit Creative Awards

We’re pleased to announce that Sustena, a Pariveda company has received three for our brand work for Bonsai, Convergency Partners, and SBI. Our work was selected out of more than 3400 submissions, across 19 countries.

Sustena at SBI Studio

Brenna Garratt's Advice on Roll-Ups

Brenna Garratt, Sustena CEO, shares some advice on the complexity of Roll-Ups and how to best utilize your seat at the table when creating a new business.

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An Introduction

Helping B2B brands find compelling ways to tell their story excites us and we relish in the opportunity to show clients that a healthy brand is a core componen…

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Blackstone Hires Droga5 Chief Strategy Officer Jonny Bauer To Lead A New Brand Initiative

With nearly $650B assets under management, Blackstone sits atop the rapidly growing alternative investment industry. So what interest does the alternative inve…

Sustena at SBI Studio

Bryan Jenkins discusses Downstream Touchpoints

Bryan Jenkins, Vice President of Sustena, elaborates on the downstream effects of brand creation.

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The Necessity of Branding after M&A

Where Mergers & Acquisitions create opportunities -- increased product offerings, market diversification, centralized process control -- they are counteracted …

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The Value of Naming for B2B Brands

All too often at Sustena we see B2B brands mismanage the brand-building process. And while these displays of mismanagement usually occur at disparate ends of t…

Sustena at SBI Studio

Bryan Jenkins' advice on Roll-Ups

As one of Sustena’s biggest areas of focus at the moment, Bryan Jenkins, Vice President of Sustena, speaks about his experience with Roll-Ups while offering so…

Sustena at SBI Studio

Brenna Garratt on Corporate Carve-Outs

There are times when it makes sense for a specific part of a company to become its own entity. When this occurs, PE firms execute a Carve-Out strategy. Both a …

Sustena at SBI Studio

Brenna & Bryan on Roll-Ups

A common strategy that PE firms execute to create greater value for their businesses and investors is to bring two or more complementary portfolio companies to…

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The Rise of the B2B Tech Brand

In the world of technology, an industry focused on continuous change and improvement, the biggest challenge for B2B tech brands is consistency. While this may …

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Brand Strength - Its Effect on PE Deal Sourcing

According to , the average private equity firm evaluates 80 opportunities before investing in one. This means that your brand needs to stand out amongst 79 competitors to s…

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The Power of Branding During Slow Times

A slow business cycle does not have to mean an unproductive one. It is in slow times that the best companies focus attention internally to evaluate and strengt…

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Understanding the “Non-Rational” Dimensions of B2B Buying

While brand development is not necessarily formulaic (branding sits somewhere between art and science) the majority of what we discuss here at Sustena can be c…

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Press Pause on your Public Image

How much time do you spend thinking about the brands you interact with on a daily basis? All of these brands possess a quality or strength that draws you to th…

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What Brand Marketing and Anchovies Have in Common

Anchovies and B2B brand building? What could possibly be the connection between the salty canned forage fish and B2B companies? David Dodd marries these seemin…

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The Brand Driven CEO

For most companies, its single most valuable asset is its brand. So why is it that companies often overlook the power of branding and the brand development pro…

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Build a Culture to Match Your Brand

Building a succinct brand/culture connection for your organization can be difficult, but the most successful brands match their internal organizational goals w…

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Why Human Psychology Still Matters in B2B Marketing

There is a common misconception that B2B branding and marketing are completely rational, and while B2B organizations are often more rational than B2C consumers…

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The Role of Marketing in Customer Success

Branding and marketing professionals are tasked with communicating a brand’s value and point of differentiation, in turn creating a compelling story for consum…

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How Data Protection Affects Brand Reputations

Brands are a public statement of an organization’s commitment to consumers. And while we often speak to things that are inherently brand-centric -- value propo…