Sustena Group Introduces a New Brand – Acclara Solutions, Contributing to the Company’s Enterprise Value
Sustena Group, a firm focused on brand development, sales enablement and go-to-market success, partnered with a leading healthcare revenue cycle management company to reposition its business by creating a new corporate name and brand following a merger.
Challenge: Develop a new corporate name and rebrand two successful businesses for continued growth
Results: Private equity-backed Patient Accounts Services and The Sirrus Group came together to create a new brand – Acclara Solutions. Acclara represents the company’s patient-first ethos and skill in providing ‘clarity’ to patients and insurance partners in addressing their responsibilities in service of recovering more revenue, more quickly. To reposition the business in the marketplace, we developed a new corporate name, visual brand, website, sales and marketing tools, and a comprehensive launch plan to introduce the new brand to the marketplace.
Tom DuBrul, CEO of Acclara Solutions shared:
“We are very pleased by Sustena’s work. We have a great team that delivers an incredibly valuable array of services to our clients and their patients, but our old brand was not representing the value we provide. Going through this process and seeing the end result, I can now fully appreciate the importance of a thoughtful, deliberate brand that captures the exceptional work and service of the people behind our company.”
Visit the Acclara website to learn more about the business: https://acclara.com/
For more detail, see a link to our press release here.