The Entrepreneur article linked below looks to simplify the ever daunting quest of “achieving greatness.” Whether it be a business venture or personal pursuit, individuals desire greatness in all facets of life. But sometimes that desire and pursuit can skew the original vision. The article outlines the “3-Step Process to Achieving Greatness” as: 1.) Write it down. 2.) Look at it everyday. 3.) Start with a plan. While that may seem like an outrageous oversimplification to your complex organization, step back for a moment and use those three tenets to analyze your business and brand.
- Write it down:
- How clearly can you communicate what it is that you do? Can you identify in a few sentences the future of your brand? No matter how complex a business, the value proposition and brand positioning should be concisely articulated.
- Look at it everyday:
- Does your assessment of what you wrote down seem honest? It’s at this point that you must break down story telling inconsistencies and brand alignment issues. If your value prop and brand positioning are well articulated, are you using the the proper tools to align internal functions with external expectations? As you continually revisit what you wrote, the before mentioned inconsistencies will likely shine through more and more.
- Start with a plan:
- At this point, you are well into the process of “achieving greatness.” You’ve identified your position and goals, you’ve outlined procedural inconsistencies, and now you are ready for your plan. Maybe a brand refresh is necessary, or perhaps a total rebrand. Whatever the revelation, this is where your brand has the potential to move from simply existing to being immensely powerful.
If you’ve read through this and find yourself unsure of where to start at any point in this process, reach out to us. We have a team of strategist who specialize in just that – brand planning and strategy.