Brand Architecture: Choosing the Best Model to Boost Business
Brand architecture is the hierarchal structure of a company’s externally-facing products and services and their relationship to the parent company. It’s an org…
Brand architecture is the hierarchal structure of a company’s externally-facing products and services and their relationship to the parent company. It’s an org…
Pay attention to these tell-tale symptoms. If your company is experiencing any of the following challenges, it might be time for an update.
This could be a sign your company needs to work on its brand story and messaging. Employees might communicate what they know but not the full breadth of your c…
Where Mergers & Acquisitions create opportunities -- increased product offerings, market diversification, centralized process control -- they are counteracted …
All too often at Sustena we see B2B brands mismanage the brand-building process. And while these displays of mismanagement usually occur at disparate ends of t…
According to , the average private equity firm evaluates 80 opportunities before investing in one. This means that your brand needs to stand out amongst 79 competitors to s…